{"id":3635,"date":"2020-11-04T04:00:00","date_gmt":"2020-11-04T11:00:00","guid":{"rendered":"https:\/\/goldmanstate.com\/?p=3635"},"modified":"2020-11-03T20:44:15","modified_gmt":"2020-11-04T03:44:15","slug":"will-tab-leave-more-willingly-than-trump","status":"publish","type":"post","link":"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/","title":{"rendered":"Will Tab Leave More Willingly than Trump?"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.6.0&#8243; custom_padding=&#8221;19px||23px|||&#8221;][et_pb_row _builder_version=&#8221;4.4.7&#8243; global_module=&#8221;2637&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.4.7&#8243;][et_pb_image src=&#8221;https:\/\/goldmanstate.com\/wp-content\/uploads\/2020\/05\/GPB-Bank-Local-Banner.jpg&#8221; title_text=&#8221;GPB-Bank-Local-Banner&#8221; url=&#8221;https:\/\/www.goldenpacificbank.com\/&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.4.7&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.1&#8243; min_height=&#8221;114px&#8221; custom_padding=&#8221;17px||2px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.1&#8243;][et_pb_post_title title=&#8221;off&#8221; author=&#8221;off&#8221; categories=&#8221;off&#8221; comments=&#8221;off&#8221; featured_image=&#8221;off&#8221; _builder_version=&#8221;4.0.2&#8243; meta_font=&#8221;|700|on||||||&#8221; meta_text_align=&#8221;center&#8221; meta_text_color=&#8221;#ff0000&#8243; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px||false|false&#8221;][\/et_pb_post_title][et_pb_text _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;_initial&#8221; min_height=&#8221;75px&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h1>Will Tab Leave More Willingly than Trump?<\/h1>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; header_2_font=&#8221;Georgia|300|||||||&#8221; header_2_font_size=&#8221;21px&#8221; custom_margin=&#8221;-5px||0px||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<h2 style=\"text-align: center;\">We present a low-cal alternative to worrying about yesterday\u2019s election(s)<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.0.3&#8243; custom_padding=&#8221;0px||0px|||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.3&#8243;][et_pb_text admin_label=&#8221;Author&#8221; _builder_version=&#8221;4.0.1&#8243; header_4_text_align=&#8221;center&#8221; header_6_text_align=&#8221;center&#8221; header_6_font_size=&#8221;13px&#8221; custom_margin=&#8221;||2px|||&#8221;]<h6>By Ed Goldman<\/h6>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.6.0&#8243; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.1&#8243;][et_pb_text _builder_version=&#8221;4.6.6&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p><span class='et-dropcap'>T<\/span>o keep you momentarily distracted from yesterday\u2019s many elections\u2014and from the fear that if Trump loses and deigns to make a concession speech it\u2019ll include his revealing the nuclear codes\u2014I thought I\u2019d discuss an issue of monumental importance if you happen to think soda is a monumentally important issue.\u00a0<\/p>\n<p>I\u2019m talking about the Coca-Cola company\u2019s decision to stop manufacturing its low-cal, no-taste Tab soft drink, a move sure to provoke indignant reactions almost, uh, nowhere. Unless\u2026unless\u2026Please read on.<\/p>\n[\/et_pb_text][et_pb_image src=&#8221;https:\/\/goldmanstate.com\/wp-content\/uploads\/2020\/11\/Going-totally-Tabular.jpg&#8221; title_text=&#8221;Going-totally-Tabular&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.6.6&#8243; width=&#8221;60%&#8221; max_width=&#8221;60%&#8221; hover_enabled=&#8221;0&#8243; border_width_all=&#8221;1px&#8221; box_shadow_style=&#8221;preset3&#8243; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text admin_label=&#8221;Caption&#8221; _builder_version=&#8221;4.6.6&#8243; text_font_size=&#8221;14px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-16px||||false|false&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p style=\"text-align: center;\"><em>Going totally Tabular<\/em><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Tab was the beverage of choice in Hollywood when I spent time there in the early-to-mid 1970s, working for a production company that went belly-up and writing TV pilots that not only never left the ground but also barely made it into the airport\u2019s hourly-rate parking lot.<\/p>\n<p>Back in those days, a number of the movie producers I met who were allegedly \u201cdoing coke\u201d were actually \u201cdoing Coke.\u201d It was before the company created Diet Coke, which was a little tastier than Tab\u2014in the way you\u2019d say Bud Light Seltzer is more robust than Coors Light. I mean, once you\u2019ve sipped any of these beverages you\u2019d welcome a doctor\u2019s prescription to switch to Orange Gatorade.<\/p>\n[\/et_pb_text][et_pb_code admin_label=&#8221;Adsense Horizontal&#8221; _builder_version=&#8221;4.5.0&#8243; width=&#8221;90%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; max_width=&#8221;90%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|0px||0px|false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;|0px||0px|false|false&#8221; custom_margin_last_edited=&#8221;on|desktop&#8221; global_module=&#8221;1433&#8243; saved_tabs=&#8221;all&#8221;]<script async src=\"https:\/\/pagead2.googlesyndication.com\/pagead\/js\/adsbygoogle.js\"><\/script><!-- [et_pb_line_break_holder] --><!-- gs_horizontal_new --><!-- [et_pb_line_break_holder] --><ins class=\"adsbygoogle\"<!-- [et_pb_line_break_holder] -->     style=&#8221;display:block&#8221;<!-- [et_pb_line_break_holder] -->     data-ad-client=&#8221;ca-pub-8489921453224987&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-slot=&#8221;5069548950&#8243;<!-- [et_pb_line_break_holder] -->     data-ad-format=&#8221;auto&#8221;<!-- [et_pb_line_break_holder] -->     data-full-width-responsive=&#8221;true&#8221;><\/ins><!-- [et_pb_line_break_holder] --><script><!-- [et_pb_line_break_holder] -->     (adsbygoogle = window.adsbygoogle || []).push({});<!-- [et_pb_line_break_holder] --><\/script>[\/et_pb_code][et_pb_text _builder_version=&#8221;4.6.6&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>When film and TV producers, or the lower-level functionaries called \u201creaders\u201d\u2014who are Hollywood\u2019s First Responders and often responsible for the dreck on large and small screens\u2014agreed to \u201ctake a meeting\u201d with me, I could sometimes count on being offered a Quaalude or joint. It depended on how enthusiastic they were about my concept (idea), treatment (story) or screenplay (screenplay). But even if they were still neutral about my work, I knew I\u2019d still get a foamy Tab on the rocks, usually delivered by a secretary hoping to break into the business. (More than once, as I was being escorted in or out of a Century City office, I was asked, \u201cIs there a part for me in your script?\u201d)<\/p>\n<p>This was long before the introduction of New Coke, which was such a marketing disaster I\u2019ve always been convinced that Coke did it to create disruption among consumers\u2014while all the time it realized it was going to bring back the original recipe (as Classic Coke). If I\u2019m correct, it was an expensive but clever way to keep Pepsi in second place since, for about a year, Coke v. New Coke seemed to dominate the national conversation as much as Roe v. Wade.<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Tab never really worked for dieting, at least not in the long term. The trouble came when people drank nothing but diet sodas and then ate themselves silly, thinking they\u2019d eliminated the true source of their obesity. Then there were all those chemicals.<\/p>\n<p>One person who hopes Tab is really kaput is Celia Viggo Wexler, author of \u201c<a href=\"https:\/\/amzn.to\/2GqR4Db\" target=\"_blank\" rel=\"noopener noreferrer\">Catholic Women Confront Their Church<\/a>.&#8221; In a piece for NBC News, she was far from sad about Tab\u2019s departure, reminiscing how important it had been in her teenage life in helping her keep pounds off her smallish frame. But as she ruefully adds, \u201cI did not know then that Tab\u2019s saccharin was linked to cancer in rats, or that the cherries\u2019 red dye 40 contained potentially dangerous contaminants.\u201d<\/p>\n[\/et_pb_text][et_pb_text admin_label=&#8221;Crate Joy &#8211; Horizontal &#8211; Holiday&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eee&#8221; custom_padding=&#8221;25px|25px|25px|25px|true|false&#8221; global_module=&#8221;3609&#8243;]<a target=\"_blank\" href=\"https:\/\/shareasale.com\/r.cfm?b=1483819&amp;u=1383997&amp;m=92473&amp;urllink=&amp;afftrack=goldman\" rel=\"noopener noreferrer\"><img decoding=\"async\" data-src=\"https:\/\/static.shareasale.com\/image\/92473\/cjbanner.png\" border=\"0\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><noscript><img decoding=\"async\" src=\"https:\/\/static.shareasale.com\/image\/92473\/cjbanner.png\" border=\"0\" \/><\/noscript><\/a>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]<p>Okay, let\u2019s circle back to my \u201cunless\u2026unless\u2026\u201d from paragraph 2.<\/p>\n<p>How can we be sure that the announcement of Tab\u2019s demise isn\u2019t another attempt by Coca-Cola to measure its customers\u2019 brand loyalty?<\/p>\n[\/et_pb_text][et_pb_text _builder_version=&#8221;4.6.6&#8243; custom_padding=&#8221;||0px|||&#8221; hover_enabled=&#8221;0&#8243; sticky_enabled=&#8221;0&#8243;]Is it possible that if enough of us protest loudly in stern letters to the editor of the Wall Street Journal, Fortune, the New York Times and Ranger Rick\u2014the latter is a popular magazine for kids, who love soft drinks but aren\u2019t especially concerned about calories\u2014Coke may decide to resurrect Tab before it bubbles its last?\n \nThis may be worth pondering today. Or if not, still much less upsetting than thinking about those nuclear codes. <span class=\"endingG\"> <\/span>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/goldmanstate.com\/wp-content\/uploads\/2020\/10\/ShopHolidayDeals.jpg&#8221; title_text=&#8221;ShopHolidayDeals&#8221; url=&#8221;https:\/\/amzn.to\/2TvkDpV&#8221; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; admin_label=&#8221;Amazon Banner &#8211; Limited Time&#8221; _builder_version=&#8221;4.6.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#eeeeee&#8221; custom_padding=&#8221;10px|10px|10px|10px|true|true&#8221; global_module=&#8221;2981&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.3.2&#8243; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|auto||0px|false|false&#8221; module_alignment_tablet=&#8221;&#8221; module_alignment_phone=&#8221;&#8221; module_alignment_last_edited=&#8221;on|phone&#8221; border_color_top=&#8221;#E02B20&#8243; global_module=&#8221;1122&#8243; saved_tabs=&#8221;all&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.0.6&#8243;][et_pb_text module_class=&#8221;AuthorBioBox&#8221; _builder_version=&#8221;4.5.6&#8243; text_font=&#8221;Georgia||on||||||&#8221; text_text_color=&#8221;#444&#8243; background_color=&#8221;#eeeeee&#8221; custom_padding=&#8221;10px||10px||true|false&#8221;]<p><a href=\"https:\/\/goldmanstate.com\/about-ed\/\">Ed Goldman&#8217;s<\/a> column appears almost every Monday, Wednesday and Friday. A former daily columnist for the Sacramento Business Journal, as well as monthly columnist for Sacramento Magazine and Comstock\u2019s Business Magazine, he\u2019s the <a href=\"https:\/\/amzn.to\/3jUELxM\" target=\"_blank\" rel=\"noopener noreferrer\">author<\/a> of five books, two plays and one musical (so far).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>To keep you momentarily distracted from yesterday\u2019s many elections\u2014and from the fear that if Trump loses and deigns to make a concession speech it\u2019ll include his revealing the nuclear codes\u2014I thought I\u2019d discuss an issue of monumental importance if you happen to think soda is a monumentally important issue. <\/p>\n","protected":false},"author":4,"featured_media":3636,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[18,21],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Will Tab Leave More Willingly than Trump? - The Goldman State by Ed Goldman<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Will Tab Leave More Willingly than Trump? - The Goldman State by Ed Goldman\" \/>\n<meta property=\"og:description\" content=\"To keep you momentarily distracted from yesterday\u2019s many elections\u2014and from the fear that if Trump loses and deigns to make a concession speech it\u2019ll include his revealing the nuclear codes\u2014I thought I\u2019d discuss an issue of monumental importance if you happen to think soda is a monumentally important issue.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\" \/>\n<meta property=\"og:site_name\" content=\"The Goldman State by Ed Goldman\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ed.goldman.54\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/ed.goldman.54\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-04T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-04T03:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/goldmanstate.com\/wp-content\/uploads\/2020\/11\/Going-totally-Tabular.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ed Goldman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@https:\/\/twitter.com\/GoldmanEd\" \/>\n<meta name=\"twitter:site\" content=\"@GoldmanEd\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ed Goldman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\"},\"author\":{\"name\":\"Ed Goldman\",\"@id\":\"https:\/\/goldmanstate.com\/#\/schema\/person\/2241a130d4e86bceeaf679953c825639\"},\"headline\":\"Will Tab Leave More Willingly than Trump?\",\"datePublished\":\"2020-11-04T11:00:00+00:00\",\"dateModified\":\"2020-11-04T03:44:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\"},\"wordCount\":1360,\"publisher\":{\"@id\":\"https:\/\/goldmanstate.com\/#\/schema\/person\/2241a130d4e86bceeaf679953c825639\"},\"image\":{\"@id\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/goldmanstate.com\/wp-content\/uploads\/2020\/11\/Going-totally-Tabular.jpg\",\"articleSection\":[\"Politics\",\"Whimsy\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\",\"url\":\"https:\/\/goldmanstate.com\/2020\/11\/04\/will-tab-leave-more-willingly-than-trump\/\",\"name\":\"Will Tab Leave More Willingly than Trump? 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