The Oscars Head to YouTube (i.e., Oblivion) in 2029
From millions to BILLIONS of indifferent viewers
By Ed Goldman
While the Oscars will be handed out this Sunday night, the Motion Picture Academy of Arts and Sciences will be giving all of us a far greater prize beginning just three years from now: the ceremony will switch from being broadcast on the ABC-TV network to being streamed on YouTube. You may be asking about our prize. Simple: Now it’ll be much easier to ignore the show.
I loved watching the Oscars when I was a kid and, as a wannabe actor and writer back then, may even have composed an acceptance speech or two. The dilemma was whether I’d be nominated for acting, writing or even coming up with a Best Song nominee. Ultimately I realized my best bet to be recognized on the show would be during its solemn “In Memoriam” segment. But even that would prove to be an elusive accolade if my sole contribution to the movies was watching them.
Must barely-see TV
Knowing that a ceremony as lavish as the Oscars will soon be reduced to the viewing limitations of our mobile devices will put at least one industry pro out of a job–the person who, before a major TV event, writes those “How To Watch” blurbs online, which probably attract larger audiences than the event being touted.
These “How To Watch” guides are instructive for people who aren’t aware that an Oval Office speech, for example, will usually be carried “live” on the four commercial broadcast networks (ABC, CBS, NBC and Fox), cable stations like CNN and maybe even C-SPAN, the outlet that provides gavel-to-boredom coverage of our government in action (or, if you identify as a realist, our government inaction). In those cases, the answer to “How to Watch” is “Turn on your damn television.”
While there were ample opportunities to do so, I never attended any of those ubiquitous “Oscar Watch” parties during the 18 years I lived in Los Angeles County, where you could at least feel some sense of participation, if not stakeholder status, since the film and television industry pretty much dominates the economic and conscious landscapes down there.
When I finally did go to one, it was here in Sacramento, a city whose connection to Hollywood is at best ephemeral, with a couple dozen movies and TV commercials having been shot here—among them, “Lady Bird,” “Lucky Numbers,” for which we stood in for Harrisburg, PA, and the Buster Keaton silent-comedy classic, “Steamboat Bill, Jr.” That gem was shot along a riparian stretch of California’s capital which looks virtually the same as it did in the 1928 film.
For their Oscar Watch party, the gracious hosts arranged to have four TVs in different rooms of their home tuned to ABC, via cable. One of the oddities of broadcasting revealed itself when I was in one room where we waited for the presenters to open the envelope revealing that year’s Best Actor winner when, from the next room, there came a sudden cheer. The people in that room were receiving the show about seven seconds earlier than we were.
I recall asking our hosts if their house somehow straddled time zones but they were as perplexed as the rest of us. But a quick call to their cable company provided an answer–should their question have been, “May I be put on hold for 25 minutes?”
The switch from ABC-TV to YouTube is as easily explained as Tic Tac Dough. From the New York Times: “YouTube commands 13 percent of all television viewing time in the United States, the largest share of any streaming service, according to Nielsen.” What YouTube also has on its side is youth—not because the service began in 2005 while ABC-TV came into being in 1948, making it 57 years younger, but because the majority of its viewers are in their mid-20s to mid-30s. For unfair-comparison’s sake, the average age of Motion Picture Academy members is 62-63.
So let me take you three years into the future and tell you How To Watch the Oscars ceremony: Charge Your Damn Phone.
Ed Goldman's column appears almost every Monday, Wednesday and Friday. A former daily columnist for the Sacramento Business Journal, as well as monthly columnist for Sacramento Magazine and Comstock’s Business Magazine, he’s the author of five books, two plays and one musical (so far).


