The Devil’s Superstore
By Ed Goldman
Satan is alive and has designed the in-store wayfinding system for IKEA.
Authorities say he also may have taken a crack at the following:
a. Suggesting routes on Google maps;
b. Writing the tiny disclaimers on two-page magazine ads for prescription-only medications (“Call your doctor if you never had eczema but wanted to”); and
c. Creating the thesaurus embedded in my computer, which can rarely find synonyms for everyday words. For example, I just looked up eczema and the response was “No results were found.”
Ed Goldman's column appears almost every Monday, Wednesday and Friday. A former daily columnist for the Sacramento Business Journal, as well as monthly columnist for Sacramento Magazine and Comstock’s Business Magazine, he’s the author of five books, two plays and one musical (so far).